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  • Ashley Barber

How Hiring a Professional Graphic Designer Helps Your Brand Grow

Updated: Mar 28


One of the best ways that graphic designers can help small businesses and non-profits grow is by working with them to design and produce marketing materials that effectively reach their audience. Visual communication is one of the most powerful forms of marketing, and it’s critical that non-profits and small businesses invest in high-quality design to build their brands and connect with their customers. Today, we’re going to take a look at some of the ways that graphic designers can help small businesses and non-profits attract new customers and build their brands. Let's explore some of the different types of marketing materials that small businesses and non-profits can use to build their brand.


Have you ever needed a logo designed, a business card made, or a flyer designed for your small business? Perhaps you’re a non-profit organization or a community group, and you need letterhead, stationary, or marketing materials designed. Or perhaps you have a small side project you need design support for. No matter what your needs, graphic design is an important part of building a brand and marketing your business or organization.


Marketing materials that are well-designed and produced are more impactful than generic flyers and business cards. They help to build a brand, which is critical if you’re trying to build a business or serve your community. They also make it easier for your clients to find you.

Flyers are one of the most inexpensive ways to distribute information. They’re also one of the most common types of marketing materials used by non-profits and small businesses. Flyers are distributed via mail, at community events, and in storefronts. They’re used to distribute information such as event dates, fundraising appeals, and services offered. Flyers are also used to distribute brochures and marketing materials. Brochures and marketing materials are designed to build a brand and to attract new customers. They’re used to describe the services offered by the business or organization, to appeal to a particular audience, and to generate interest in an upcoming event or fundraiser.


If you have more information than will fit on a flyer, consider creating a booklet. Non-profits can use booklets in marketing in a variety of ways. For example, a booklet is an effective way to introduce a new project or initiative that a community-based non-profit is working on. A booklet is also a good way to distribute information about a specific project or event.

Infographics are another great way to build a brand and market your small business. They’re often used to generate interest in a new product or service, to educate the public about an issue, or to promote a community event. Infographics are design pieces that are often data-driven. They’re comprised of images, text, and other visual elements that are used to explain a complex idea or topic.

Business cards are another great way to distribute information about your small business. They’re used to hand out to clients, potential customers, and the media. Business cards are also used to promote your services and brand. They’re designed to showcase your logo and contact information, and they may include a short description of your business or services.


When you hire a professional graphic designer, you’re investing in your brand. A designer will work with you to create a design that represents your business, personality, and goals. A designer will work with you to build a design system – a collection of designs that work together to tell a story about your business. A designer will work with you to build a brand identity – a set of symbols, colors, and designs that work together to create a unique look and feel for your business.




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